AboutNOA

NOA grew from the work of Patrice Plante, who founded the Quebec cocktail company Monsieur Cocktail in 2016. The team launched NOA in September 2023 after developing bottled cocktail ingredients and exploring ways to build flavour without alcohol. Rather than removing alcohol from a finished spirit or wine, NOA starts with fresh ingredients, roasted spices and natural extracts, using steeping to develop flavour.

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NOA Non-Alcoholic Sweet Vermouth

Canadian Non-Alcoholic Spirits
$20.99
Red fruit and a light wine-vinegar note open the aroma, followed by grape, caramel and cinnamon. The palate is rounded and bittersweet, with blackcurrant bringing a darker fruit core while tannin and warm spice provide shape. Caramelized sugar softens the edges without obscuring the fresh, tangy finish. Serve over ice with orange or grapefruit peel, lengthen with tonic, or use it in a non-alcoholic Negroni, Manhattan, Boulevardier or Americano.

NOA Non-Alcoholic Italian Bitter

Canadian Non-Alcoholic Spirits
$20.99
Orange and grapefruit give the opening a bright, zesty lift before a firm vein of gentian and quinine-like bitterness takes hold. Cinnamon, star anise and pink peppercorn build a warm, layered middle, while a delicate violet note softens the edges. The finish is long, floral and distinctly bitter rather than sugary. Pour over ice with sparkling water and orange, or use wherever a classic red Italian bitter is called for.