Les Vins Contés

Les Vins Contés was the Loire project of the late Olivier Lemasson, a Breton who first trained as a sommelier before learning winemaking with Marcel Lapierre in Beaujolais. He settled in the Loire in the early 2000s and began the project with Hervé Villemade in 2002, before continuing independently from 2006.

From his Touraine base, he made wines from his own parcels and grapes bought from organic growers. He favoured low-intervention methods, often bottling his wines as Vin de France and giving them playful names. Lemasson died in June 2021; 2020 was his final vintage.