Campari

Gaspare Campari created his red bitter in 1860, beginning a story that became closely tied to Milan’s aperitivo culture. His Caffè Campari opened in the Galleria Vittorio Emanuele II in 1867, and his son Davide expanded production with a Sesto San Giovanni plant in 1904. Davide opened Camparino in the Galleria in 1915.

Artists including Cappiello, Depero and Munari helped shape Campari’s visual style through the twentieth century. The red bitter remains a defining ingredient in the Negroni.