At the heart of the Vino Nobile di Montepulciano region is Vecchia Cantina di Montepulciano. Founded in 1937, thanks to the initiative of 14 pioneering producers, it is the oldest wine growing and wine producing cooperative in Tuscany. For almost 80 years they have been a driving force in the region…almost single-handedly sustaining the DOC following the Second World War. Today it remains a cornerstone in the region…widely recognized as being a key promoter of Montepulciano wine, culture and tradition.